Developing strong customer relationships means finding and selling unique products. Responsiveness to customer wants, particularly in the highly competitive home decor industry, is essential to maintaining brand status. Retailers cannot do it alone; they are in direct competition with other companies looking to attract the same clientele.

In a world where online influencers largely drive new trends and customers expect to be able to get what they want immediately, traditional retailers have to work quickly to put new products on offer. Sourcing the right suppliers means looking for a partner who can give both administrative efficiency and creative appeal.

Your bedding selection should include custom textiles that follow the latest trends while demonstrating your brand’s distinct aesthetic. Partnering with a wholesale bedding manufacturer is the first step in this process, a starting point from where you can develop distinct product offerings that boost your sales and reputation.

Identifying Trends

Retail buyers have a number of tools to help them capture the current mood of the public, especially when it comes to fashion. Often, clothing and home decor trends run parallel, with certain colors, fabrics and manufacturing methods becoming more prominent at certain points in time.

In order to run their businesses successfully, wholesale manufacturers that create custom textiles must immerse themselves in the changing trends of the industry. Knowing what products are proving popular is central to their ability to recommend and help create unique lines of products for retail clients.

These manufacturers put in the necessary legwork, attending trade shows and voraciously following industry publications that give insight into what is trending now and what is sure to be desired by customers in the near future. The health of their business depends on what they offer to their retail clients, so they must stay on the leading edge of what is going to sell to the masses or lucrative niche markets.

The process of trend identification is very involved, and doing a little bit of research by following trend forecasts can be helpful. But, it also means learning from the insights of others whose primary occupation is to keep up-to-date with what is new and what is coming in the world of custom textiles. These potential partners not only have insight but the capability to work with retailers to bring those trends to fruition.

Designing Custom Textiles

After the identification of trends, retailers need to offer products that reflect those trends but also distinguish their brand from the competition. It is challenging for retailers to compete on price alone: when everyone is selling the same product, the “race to the bottom” results in devaluing the product, declining revenues and dissolution of brand loyalty.

Offering unique bedding products gives customers a reason to patronize a particular retailer. If the process is repeated, those customers will return in order to find something different than what is sold elsewhere. Custom textiles give customers a feeling of satisfaction that their dollars have been well-spent — that they did not just miss out on a sale for the same product elsewhere.

For many retailers, the concept of design is relatively new. Those who are used to purchasing inventory from suppliers with standard bedding stock might feel a little out of their element at the prospect of having to invest in a new, untested product they have chosen themselves.

However, the process has a greater reward than risk, especially if retailers work with wholesale manufacturers who make it their business to stay in touch with what is happening in the world of home textiles and whose core operations involve developing custom runs for clients.

Partnering With a Wholesale Bedding Manufacturer

In order to design custom textiles, retailers have to work with a manufacturer who understands trends and can offer a unique product run. As partners in the development process, retailers and manufacturers can apply trend elements, such as certain fabrics, patterns and color schemes, in a new and unexpected way.

The custom textiles are typically a low-risk investment for retailers, who can order a run of product to be dropshipped directly to the customer without having to maintain on-site inventory. Those who order online get their product swiftly while retailers get the brand awareness and loyalty that comes with satisfied customers.

Although many wholesale bedding manufacturers may claim the capability to produce custom textiles, it is actually a detailed process that requires expert knowledge of all aspects of the home decor industry. In order to help retailers to develop successful lines, a manufacturer must know what customers actually want and how to apply trends in a way that makes sense.

Your manufacturing partner needs technical expertise and aesthetic sensibility. Trends are easy to spot, but often challenging to apply to products in a way that will appeal to wide tastes. Using your knowledge of your existing customer base, and the manufacturer’s perspective, you can develop a custom textile partnership that grows both of your businesses season to season.

Next-Level Product Offerings

Retailers typically have to set themselves apart on the basis of product, not price. While textile sellers have to follow trends in order to remain competitive, they also have the capacity to offer something different with custom textile runs. A wholesale bedding manufacturer can help them do it.


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