Bedding retailers have almost unlimited options of products to offer customers. Consumer tastes change in step with trends in style and functionality, so retailers are always striving to stay ahead of shifting preferences. In the age of e-commerce, online retailers have a new advantage: appealing to a wide cross-section of customers by presenting a diverse range of bed sheets.

The advantage is made possible through dropshipping, where the e-commerce retailer partners with a manufacturer who holds inventory and sends it to customers at the time of purchase. This is economical because product is purchased only after a sale is made. Since the retailer is always the face of the transaction, the consumer does not know their purchase came directly from the manufacturer and not the store’s own stock.

The arrangement is ideal for retailers who must compete in an environment of declining customer loyalty and increased choice across online and offline platforms. Therefore, there’s been an emergence of many dropshippers selling bed sheets on behalf of retailers, making it more of a challenge for brands to find the right partner. Ultimately, finding the right dropshipper comes down to an assessment of the same factors as retailers would consider when choosing any wholesaler for their inventory.

1. Assortment of Bed Sheet Styles

Large retailers want to invite sales from as many consumers as possible. That means offering a full range of bedding styles to suit every kind of home decor. The right dropshipper for your business should give you the option to offer customers different sheet sets according to price point, fabric, color and every other differentiator that appeals to buyers across market segments.

Consumers want to outfit everything from their master bedroom to their teenagers’ bedrooms and guest lodgings, meaning they may seek out plain cotton linens or stylish, upscale bed layers with high thread counts. The most successful retailers are typically able to satisfy the most number of customers, making the highest number of sales. With dropshipping, it’s not necessary to purchase stock that may go unsold. You can offer selection and welcome consumers of all stripes to your brand.

2. Customization Capabilities

This desire to make everyone happy comes with a potential downside: offering the same range of bed sheets as every other home decor retailer. Brands must offer a unique value proposition in order to stand out. Thankfully, this is something the right dropshipper can provide: the ability to develop and produce unique linens that their retail partner can sell exclusively. That means when customers fall in love with your store’s own line of bedding, they’ll have to return to your e-commerce site in order to purchase more.

Customization allows retail brands to create their own product that combines the hottest fabric, the trendiest color scheme and the textures everyone is after. Not all dropshippers offer customization, but those who do must also ensure a quick response and turnaround time for retail orders. Often, getting a new and hot-selling item on the shelf as soon as possible is a key factor in advancing ahead of the competition. You have to rely on your dropshipper to make the process easy and within your product timelines.

3. Reliability and Efficiency

When retail buyers are deciding what bed sheets to purchase, they have to take into account the process by which the product will arrive at the end customer. One of the potential drawbacks of dropshipping is the lack of direct oversight of the packaging and distribution process. This is quite different from the store’s in-house procedures, which are typically subject to corporate approval and an in-depth staff training process at the store level.

Therefore, before becoming dependent on a dropshipper to fulfill the retailer’s promises of excellent customer experience, it’s essential to know how the dropshipper works. It must be reliable and responsive to customer inquiries. It should have digital interfaces to accept and process orders without delay. The retail partner should have a thorough understanding of how the dropshipper handles product delays and back orders, in the event those are a possibility. When your dropshipper is ultimately responsible for getting customers the products they’ve bought, you want to make sure any problems are infrequent and unlikely.

Think Like a Customer

Of course, there’s always a potential risk in offering a wide product selection to your retail customers: they may become overwhelmed and simply go to a more niche retailer. Fortunately, dropshipping partners also give you this option to make your online storefront a boutique operation, facilitating sales of only a few items that are consistent with your brand identity. That way customers will know who you are and what you stand for, and your brand message won’t be diluted by selling everything under the sun.

Ultimately, when stocking bed linens for sale — or choosing what products to list on your website — you control how best to align your store with current or future trends. You can think like a customer who may seek luxury in their linens or a customer who gravitates to the cheapest price. Whoever you want to attract, the dropship partner can help you do it, one set of bed sheets at a time.

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